A new campaign by the Federal Emergency Management Agency (FEMA), and the Ad Council encourages black Americans to build a lasting legacy by getting ready for disasters. The new campaign, which was developed specifically to reach Black and African American communities, will air nationwide as part of FEMA’s ongoing approach to advance accessibility and cultural competency in boosting the nation’s preparedness.
Today, FEMA Administrators, Deanne Criswell and Erik A. Hooks, will visit Howard University, a private, federally chartered historically black research university in Washington, D.C., for a series of events kicking off National Preparedness Month and announcing the new campaign titled “A Lasting Legacy.”
Speaking about the campaign, FEMA Administrator Deanne Criswell stated that Black and African American communities often suffer disproportionate impacts from disasters.
“This is something that we must work to change and that starts with how we prepare, Criswell said. Our 2022 Ready Campaign speaks directly to the communities who need our help the most and who deserve equitable access to preparedness resources that protect people and property. By continuing to advance accessibility and cultural competency in our preparedness messaging, we can make sure that everyone is ready when disaster strikes.”